It’s not easy being a top-tier luxury automaker. However, it does become a bit easier when people notice the time and attention paid to each and every one of your vehicles, and what better authority of quality and performance than J.D. Power and Associates? In its recently released 2013 Initial Quality Study (IQS), J.D. Power and Associates ranked the 2013 Lexus LS as the best of the best in the “Large Premium Car” category, showing that the efforts of Lexus on its redesigned full-size sedan were not in vain. Quite to the contrary, the brand can take pride in its accomplishment.
The IQS is a measure of new-vehicle quality for each new model year. In its 27th year, the study analyzes owner-reported problems within the first 90 days of ownership, including malfunctioning technologies and design flaws for each of the vehicles. With an average of 113 problems per 100 vehicles (PP100) for all brands tested throughout the study, the 2013 Lexus LS absolutely blew the competition away, averaging just 59 PP100, the lowest of any vehicle in the study.
“Automakers are investing billions of dollars into designing and building vehicles and adding technologies that consumers desire and demand, but the risk is that the vehicle design, or the technology within the vehicle, in some cases may not meet customer needs,” said David Sargent, vice president of global automotive at J.D. Power, in a press release. “Keep in mind that automakers are trying to design vehicles that appeal to a broad array of consumers, and what works for the majority may not work for all. The successful companies will be those automakers that find a way to give customers the technology they want while at the same time making it sufficiently intuitive so all customers find it easy to use.”
J.D. Power and Associates’ rankings carry a lot of weight in the automotive world, which just serves to showcase the remarkable quality and performance of the Lexus LS. Lexus ranked third as a brand in the study, behind only Porsche and GMC. This incredible car company continues to churn out amazing vehicles. What will they come up with next?
Photo courtesy of Lexus.com