Mercedes-Benz Makes a Splash at NAIAS

by Nate Torvik on January 16, 2013

CLA-ClassThe 2013 North American International Auto Show (NAIAS) in Detroit is the first major auto show of the New Year. As such, it is a very exciting time for many automotive fans to see what their favorite car brands are going to bring out for the next model year. Mercedes-Benz, after having its most successful sales year in its long, illustrious history, has hit the ground running in 2013, expecting to set new records and attracting a larger, more youthful consumer base with its latest models. Accompanying Mercedes at the Detroit Auto Show was the entire new lineup of the E-Class, including the artfully crafted E63 AMG, and the latest model to attack the compact segment in the U.S., the CLA-Class.

With a redesigned lineup of the E-Class, Mercedes has made its most versatile class of vehicles the envy of the automotive world. Although the changes may be milder in manner, there is no doubting that the new look makes the car feel faster and more aggressive. The biggest enhancements to the lineup are the latest in safety technology from Mercedes, such as attention and collision assist, providing drivers with more confidence and comfort down the road.

The CLA-Class could not have come any sooner for a world that is quickly becoming more environmentally influenced and more budget conscious. This new class of compact vehicles is Mercedes answer to those U.S. customers that are looking for a smaller, more affordable four-passenger car that provides reliability, efficiency, and quality at a reasonable price. This will allow a younger generation to get their hands on a Mercedes, creating a loyal consumer base early and often.

These new vehicles, as well as the release of the 2014 S-Class later this year, will take Mercedes to new heights as a luxury automotive leader. Many auto shows will follow this year, and we can expect Mercedes to have more and more exciting, innovative vehicles and technologies to show off around the world. The Detroit Auto Show is just beginning to scratch the surface.

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