Mercedes-Benz Planning 11 New Models

by Nate Torvik on November 9, 2012

Does the excitement surrounding Mercedes-Benz ever stop? You wouldn’t think so, with the constant stream of new vehicles, debuts of new concepts, new technologies, all of which are new, innovative, creative, and awesome.  It’s as if the company should just change its name to “Mercedes New.” Am I actually recommending that? No, I think it would probably be extremely damaging to the brand. However, the amount of times that the word new can be expressed in reference to Mercedes is seemingly unlimited. They have recently announced that by the year 2020, they will release 11 brand-new models.

With 11 new models, that will put the count of Mercedes models at 30! For those of you playing at home, that means that they already have 19 models, but adding another 11 in the coming eight years is a mighty feat. If there is any company that could do it, it would be Mercedes-Benz. Their bold statement means they must create and design 11 new vehicles, all while continuing to enhance and redesign their current lineup.

Plans are already in the works for a smaller C-Class model (the CLA), as well as a smaller G-Class (the GLA). These models will be based off of the archetype instilled into the recently released Mercedes A-Class, which is already one of the more popular vehicles in Europe. The company is trying to gain traction in an entirely new demographic. Whereas many Mercedes vehicles on the road today are sold to those in their 40s, they have decided to turn their focus onto a younger age group. With smaller, more economical vehicles under their wing, Mercedes can begin to take advantage of the younger crowd.

A fleet of 30 vehicles within the next eight years would put Mercedes-Benz amongst some of the top-selling vehicle brands in the world. They are already close to claiming the title of the top luxury brand in America, so the next step would be the top brand in the world. Do you know what time it is, Mercedes? Time to take over the world!

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