I Have a Dream, That One Day, A Scion…

by Nate Torvik on November 2, 2012

When people dream, new thoughts, ideas, and creations float into and out of their minds. Sometimes we daydream, coming up with fantastical scenarios to escape from a reality that we find dull or monotonous. Dreams can stray far from our perceived reality, while others feel so real that we wake up in a state of certainty that those things we saw in our sleep actually happened. Dreams can also encompass hopes for the future.

Jack Nicklaus dreamt of a way to improve his golf swing. Mary Shelley envisaged the plot of the book Frankenstein, and Friedrich August Kekulé von Stradonitz visualized the chemical structure for benzene while falling asleep at his desk. One day, the president of Toyota Motor Corporation, Aoki Toyoda, asked himself, “Where is the passion in our lineup? I want to build a sports car.” He dreamed of building the next great sports car–the Scion FR-S.

The new Scion FR-S was dreamt up from a necessity to break from the doldrums and developed to give drivers an unmatched experience in the world of the modern sports car. Toyoda wanted to inject excitement and adrenaline into the Scion lineup, combating the modern feeling of more interaction with entertainment and information technologies and less driving for a feeling.

The genius of the FR-S is its  completely simplistic approach. There are no fancy gadgets, no big screen interactive systems, and no heated seats. With an automatic transmission and highly recommended manual paddle shifters, the FR-S gives power and control back to the driver who is looking for an escape from normalcy. The FR-S fulfills the vision of becoming one with the car and the road.

Although it may not possess an unnecessary amount of power with just a four-cylinder “boxer” engine from partner company Subaru, creating a modern sports car with high-performance, superior quality, and an affordable price tag is no easy task. However, Toyota has always been up for a challenge. At a price below $25,000, the FR-S is easily one of the most affordable sports cars on the market.

No other current Toyota model out there compares to what the Scion FR-S has to offer, which is precisely why Toyoda pushed for its production. The all-new 2013 Scion FR-S gives drivers the chance to rise above the tedium of modern automobile society into a new, sports-car dream of burnt rubber and dust.

Google+ Comments

Previous post:

Next post: