A Far-Distant Echo

by Nate Torvik on August 30, 2012

The newly revised 2012 Yaris isn’t even an Echo of the disappointment that came with buying a Toyota subcompact car ten years ago. People would walk away in disgust at the jellybean-like design and fat plastic interiors of the now defunct Toyota Echo.

But the horrible reviews that preceded the homely Echo overshadowed the positive features that we incorporated within. Not only was it agile and speedy for its small size, but the Echo featured a tiny price tag and the reliability that comes with our Toyota brand. The resale value and engine power were nothing to balk at either. The 108 horsepower engine contained under the hood stepped the Echo’s game up to the same level as the bigger compact cars, like the Dodge Neon.

Still, at Toyota we quickly realized that there was no getting away from the public’s negative opinion of the poor Echo. So, we redesigned this subcompact’s exterior and added new features that would intrigue and interest consumers. And with the inauguration of the Toyota Yaris in 2006, we decided to discontinue the Echo.

The Yaris rightfully ranks as the most affordable of all Toyota models. But our economies stop at the market price, because this gem is packed full of great features that make it a popular subcompact. And with the facelift that came with the 2012 Toyota Yaris, consumers are quickly realizing that they’ve been missing out on a great affordable vehicle.

The 2012 changes included more angular lines along the exterior, making it a bit more masculine and easy on the eyes. Meanwhile, the interior has some sleek enhancements that incorporate 21st century tastes, like Bluetooth connectivity, chrome accents, and more cargo space. In fact, when the rear seats are folded down, you can get over 25 cubic feet of space! And whether you choose the 3-door or the 5-door trim level, you’ll be sure to have enough room to fit a couple friends in the back seat to go out on the town.

The Toyota Yaris still uses the Echo’s 1.5-liter four-cylinder engine which is capable of a surprising strong torque of 103 pounds for its 2,300 pound body. It can also get up to 106 horsepower. And the mileage of 30 miles per gallon in the city can save quite a wallet full of money in this expensive age.

Yes, the Yaris still uses the Echo’s proven powertrain, but that’s were similarities stop. The new Yaris is a few inches longer than the Echo and Yaris of old, and no longer infuses the European design that used to come with the Yaris like a handicap. Overall, the changes to the 2012 Yaris hatchback have ranked it higher among other subcompact competition—exactly where this Toyota should be.

Google+ Comments

Previous post:

Next post: