Subaru and Costco’s Auto Program Yield An Extra Bonus

by Don Elliott on April 5, 2012

Costco Auto ProgramUsing the buying power of Costco, members can purchase particular new cars and trucks from participating local dealers at pre-arranged discounts. The deals vary between manufacturers and by market, but new car shoppers can often find a great new and used car value through pre-arranged pricing before going to the dealership.

Stepping outside of the “big box,” Costco has sweetened the deal on Subaru vehicles, offering a $500 Costco Cash Card to members who complete a member satisfaction survey after they purchase an eligible Subaru vehicle through the Costco Auto Program.

The $500 Costco Cash card incentive is available to Costco members who purchase or complete a factory order before June 15, 2012.

Using the Costco Auto Program is fairly simple. First and most important, Costco does not actually sell you the car. Their role is to pre-arrange pricing with car dealers who will complete the deal. Shoppers price out a car online at www.costcoauto.com or they can set up an appointment with a car dealership to shop for the cars on the dealer’s lot. The Costco website offers both the Manufacturer Suggested Retail Price (MSRP) and the invoice price. At the car dealership, Costco members present their Costco membership card and then ask for the “Members-Only Price Sheet.” The $500 Costco Cash Card is available on top of whatever pricing you arrange with the Subaru dealer when you complete the Costco member satisfaction survey.

Subaru offers a great line-up of vehicles including the Forrester SUV, the Impreza Sedan and Hatchback, the Legacy Sedan, the Outback Wagon, and Tribeca SUV. Subaru is well known for its “unique symmetrical All-Wheel Drive technology and the Subaru Boxer engine.” Subaru owners are a loyal bunch, historically one of the top searched vehicles on the Costco Auto website.

Subaru is having a record sales year. They are on track selling about 25,000 cars per month, not big by most manufacturers’ standards, but consistently growing. The Tribeca, Legacy, and Outback models are produced in Lafayette, IN. Other models, including the new 2012 Impreza, are built in Japan.

The Impreza is well worth a look with a base MSRP of just $17,495. Featured on this car is the 2.0-liter Subaru Boxer engine. Combine that with the continually variable transmission and you get mileage ratings of 36 MPG highway and 27 MPG city. Impressive stats for an All-Wheel Drive vehicle!

All Subaru models are covered in the Costco/Subaru offer except the BRX, Impreza WRX and WRX STI models. Costco has over 2,500 car dealerships enrolled in their program. However, be sure to check the Costco Auto website to find the participating Subaru dealer near you.

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