Saab Car Values May Have Hit Bottom

by Don Elliott on February 28, 2012

A very interesting story this morning on Saab used car values, as Saab was recently discontinued as a brand by GM.

The reasons for the various brand discontinuations at Big 3 automakers in recent years differ from nameplate to nameplate, and the used value results from these wind-downs have been a mixed bag as well.

In light of this, ALG set out to project the fallout for recently discontinued Saab, which the firm contends may have already “bottomed out” in terms of value.

“The analysis reveals that the Saab nameplate has been stripped bare of much of its value, and that there may not be much more room for decline,” ALG explained in its white paper examining brand discontinuation. “In fact, Saab’s value seems to have bottomed out over the past few years.”

Case in point, Saab’s 36-month auction values were already below those of Chevrolet back in 2005, several years prior to General Motors revealing a strategic review of the Swedish brand
Read more: Auto Remarketing | ALG: Saab Values May Have Already Hit Bottom

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